About NKSC
Meet The Owner
My name is Natalie Higdon, and I’m the founder of NK Social & Co. I grew up surrounded by ambition, fast-paced environments, and the kind of drive that pushes you to constantly improve. From an early age, I was immersed in the racing world—an industry built on precision, performance, and adaptability. Racing taught me discipline, strategy, and the importance of paying attention to every detail, because the smallest adjustments can make the biggest difference.
Alongside racing, I grew up in the business industry, where I was able to see firsthand what people truly want and need. Watching businesses succeed—and struggle—gave me real insight into what works, what doesn’t, and why connection matters just as much as visibility. That experience shaped the way I approach branding, marketing, and social strategy today.
NK Social & Co. was created from that foundation. I bring a thoughtful, people-focused approach to every brand I work with, combining creativity with strategy and intention. My goal is to help businesses show up confidently, authentically, and in a way that actually resonates with their audience—because real growth starts with understanding who you’re speaking to.
About Us
